Step into the vibrant world of modern Japanese culture that captivates and inspires new generations!
Our Japan Now section of the festival has the latest and greatest in modern Japanese anime collectibles, fashion and accessories, snacks, and more! And don’t miss this chance to visit the Japan WOW! Pavilion!



Japan WOW! Pavilion
The Japan Wow Pavilion brings a variety of authentic Japanese and Japanese-inspired games to event attendees in our Japan Now area. Check out our Akiba Cafe, where local maids and hosts will teach attendees traditional Japanese games. Or join our VR Zone for the latest Japanese-inspired VR games. Family-friendly options are available for individuals and groups.
2025 Japan WOW! Sponsor
2025 Japan Now Vendors & Exhibitors
Alicia’s Anime
We sell a wide array of licensed anime shirts and accessories from your favorite fandoms!!
Arta Asiatica
Discover timeless beauty with Arta Asiatica: upcycled kimono accessories and dresses blending Japanese tradition with modern sustainable fashion.
Blulious
Blulious is an NYC-based studio specializing in fabric charms and general textiles.
Cartoon Passion
Selling A to Z Japanese anime, cosplay and kawaii goods
Collectors Anime LLC
Local anime vendor in the DMV area specializing in Blu-rays/DVDs, Figures, and various merchandise direct from Japan!
Collectors Universe and Anime Inc.
We are a direct importer of Japanese toys – come find your favorite!
Cosplay MooMoo
Wide selection of official anime figures and plush.
DMV ITASHA
Japanese itasha (painful) car displays featuring anime, manga, and video game characters popular around the world but created in Japan.
EF High School Exchange
EF High School Exchange Year promotes global awareness through student exchange. Students come from 13 countries across Asia and Europe.
Furry Feline Creatives
Original characters and products in the style of classic American cartoons and Japanese anime.
HKT IMPORT TOYS
HKT Is an Importer of Japanese Animation Toys and Collectibles
IT Cosplay
We’re proud to carry modern anime costumes and exclusive Japanese imported figurines that are not released in the USA
KJ Vending
We have the latest anime series merchandise. We value our customers and will provide a great experience for everyone. Come join us!
Lemon Penguin
Lemon Penguin offers accessories with fun designs inspired by Japanese pop culture.
Loyal Wyvern
We are a family business of multi media art created with 3d printing.
MintandApple
Mintandapple is a small design studio that creates adorable fashion and accessories based on our love for all things kawaii! We are inspired by Japanese fashion, cosplay and cute animals! Stop by and check out our wares, we have a little something for everyone 🙂
Mochi & Co.
Mochi & Co.: Where Kawaii Dreams Come to Life!
My Squish Studio
Stop by My Squish Studio to brighten your day with cute, artist-made accessories, stationery, and earrings!
National Cherry Blossom Festival
Official 2025 National Cherry Blossom Festival Merchandise. T-shirts, sweatshirts, collective items, accessories and more!
Otakon
Founded in 1994, Otakon is an annual convention held in the summer months to celebrate Asian pop culture (anime, manga, music, movies, video games, etc). The event runs Friday to Sunday and is packed with a schedule that has tons to do. Truly “for fans, by fans,” Otakon is run by all volunteers under the non-profit organization Otakorp, Inc. Otakon is held at the Walter E. Washington Convention Center in Washington, D.C., August 8-10, 2025!
PlusHii Kawaii
PlusHii Kawaii creates fashion apparel and accessories for plus size fans of alternative and kawaii fashion.
Shinsekai Project
Browse here for a wide range of anime goods such as prize figure, nendoroids, blindboxes, keychains, and plushies.
Sig Toys
We offer wide selection of modern Japanese merchandise.
Steve Minty
Maker of the Ultimate geeky bottle openers.
Temple University, Japan Campus
Temple University, Japan Campus: American-style education in Tokyo. Offers undergraduate, graduate programs, and cultural immersion.
Tsukimusha
Independent artist working in a style inspired by traditional Japanese woodblock prints and painting.
Urban Sheek
The one stop gachapon shop with all your beloveds, from anime, food, pop culture, kawaii and more. We also provide Japanese food related t-shirts.
W By L
Visit us to design your own crochet flower bouquet.